Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

By using Google Analytics with your Ecommerce website, you can gain valuable insights about your transactions, ROI, and customers.

Learn how Google Analytics and Site Search can improve content discovery and landing page relevancy for your online advertising spend.

Configuring Tier Pricing – Magento Screencast
English, by Magento
Magento makes it easy for you to implement tier-pricing for products that are often bought in bulk, like print cartridges or office supplies. In this screencast, we show you how to add tier pricing to any product in your catalog.

Google, the Behemoth sized company that it is today has many rules enforced in it’s Adsense system. In certain cases the slightest mistake can mean impending doom and cost you greatly for the potential to monetize your website. This should be taken very seriously because Google does not offer redemption or second chances to reinstate your account 95% of the time.
The chances of your account becoming re-instated is like saying current President George W. Bush is the best president of American History. So I listed here a few of the more important guidelines listed by Google as well as a few others I found while surfing the net. Continue reading »

Magento DataFlow is a framework for creating components that are used in data exchange processes.

Creating customized transactional e-mails like new account alerts and order confirmations is made easy with Magentos Transactional E-mail templates. In this screencast, learn how to create transactional e-mails and assign them to different actions within your store.

Products are the backbone of your eCommerce business, and this screencast takes you step-by-step through the process of creating simple products for your catalog in Magento. We recommend you view Creating and Managing Attributes before viewing this screencast.

Implementing tags into your store can help customers browse, search and get involved and with Magento, that process is easier then over. In this screencast, learn how to moderate and create tags for products in your store.

Magento makes it easy to get your customer’s ideas and opinions with polls. This screencast demonstrates exactly how to create both static and rotating polls using Magneto’s Content Management System.

While browsing your store, customers have the ability to easily compare products across your catalog using Magento’s Compare Box. This screencast takes you inside the comparison process and demonstrates how to configure your product attributes to be comparable.

As this screencast shows, Magento’s checkout system doesn’t require the customer to be a logged-in user to get the efficient, single-page functionality. See how a customer can checkout, log-in or register all without leaving the checkout page.

Using Magento’s Content Management System, you have the ability to create an unlimited number of static landing pages for anything from your latest e-mail promotion to your About Us page. In this screencast, we walk you through the process of creating one of these pages and show you different ways you can easily customize them to fit your store.

Magento’s static blocks are fully customized sections of html that can be added to catalog pages in different ways. In this screencast, well walk you through how to create a static block and show you a few ways it can be implemented into your store.

In order to run Magento your server needs to meet some basic software requirements. You can test your server for compatibility by following these simple steps:

1. Download this file to your computer and unzip.
2. Upload the php file to your Magento directory on the server
3. In your browser navigate to this page:
   /magento-check.php

For a complete list of system requirements please reference this page.

The concept of search engine optimization (SEO) has gained a lot of importance today due to the success and profitability it brings along with it. To become an SEO professional does not require you to master programming or have an indepth understanding of search engine algorithms. All it requires is an understanding of a few basic things to ensure you have a search engine friendly website.

You may also be having the best products and services to offer, best performance certifications, and an amazing team of professionals working for you and so on that add more value to your business; however, you need to understand few basics on making a great site that search engines can track easily.

Below are some fundamentals that will not only help you in creating the most search engine friendly website but also in keeping an easy track of it.
Continue reading »