Part 1: This is Part 1 of 2 videos showing Multiple Websites/Stores. Part 2 will go into more detail about store views and multiple stores under the same website.

This screencast from johannes, Magento focuses on one of the more powerful Magento features, the ability to manage multiple Online storefronts from a single administration panel.

This functionality allows an online merchant to centrally manage all facets of a business from one location, while selling through multiple online stores. The first video goes through the basics of creating a completely separate website within the Magento installation, to be controlled from the same admin.

Below are the necessary steps to do this, carried out and recorded on the 0.9.17740 version of Magento:

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By using Google Analytics with your Ecommerce website, you can gain valuable insights about your transactions, ROI, and customers.