Learn how to use Google Analytics to find your best performing keywords in Google AdWords and adjust your campaigns to increase the return on your advertising investment.

Part 1: This is Part 1 of 2 videos showing Multiple Websites/Stores. Part 2 will go into more detail about store views and multiple stores under the same website.

This screencast from johannes, Magento focuses on one of the more powerful Magento features, the ability to manage multiple Online storefronts from a single administration panel.

This functionality allows an online merchant to centrally manage all facets of a business from one location, while selling through multiple online stores. The first video goes through the basics of creating a completely separate website within the Magento installation, to be controlled from the same admin.

Below are the necessary steps to do this, carried out and recorded on the 0.9.17740 version of Magento:

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By using Google Analytics with your Ecommerce website, you can gain valuable insights about your transactions, ROI, and customers.

Learn how Google Analytics and Site Search can improve content discovery and landing page relevancy for your online advertising spend.

In this screencast we will walk you through the setup of Magentos interface and theme directory, as well as how you can go about creating and assigning a new theme to your store front.

Magento Groups are the easiest way to coordinate with your fellow community members on various projects to help you accomplish your goals with Magento. This screencasts demonstrates how to create a new group and shows you what groups can do.

One of the most valuable Enterprise Edition features is the ability to create, edit, and test new store content on a Staging web site. The live store remains untouched and customers can keep shopping while you update the site and develop new exciting content. Create new marketing campaigns, update your product catalog, test new designs, and enable new features in a safe environment separate from your live business.

Configuring Tier Pricing – Magento Screencast
English, by Magento
Magento makes it easy for you to implement tier-pricing for products that are often bought in bulk, like print cartridges or office supplies. In this screencast, we show you how to add tier pricing to any product in your catalog.

Every aspect of your products, from the price to the image, is classified in Magento as an Attribute. This screencast guides you through the creation of an attribute and an attribute set, helping you get the most out of Magento’s efficient attribute management system.

Magento DataFlow is a framework for creating components that are used in data exchange processes.

Each member of your staff does different things for your store, and therefore, not everyone should have the same access to your entire backend. This screencast demonstrates how to create an account for each member of your staff, and give them access to only what they need.

Creating customized transactional e-mails like new account alerts and order confirmations is made easy with Magentos Transactional E-mail templates. In this screencast, learn how to create transactional e-mails and assign them to different actions within your store.

Products are the backbone of your eCommerce business, and this screencast takes you step-by-step through the process of creating simple products for your catalog in Magento. We recommend you view Creating and Managing Attributes before viewing this screencast.

Implementing tags into your store can help customers browse, search and get involved and with Magento, that process is easier then over. In this screencast, learn how to moderate and create tags for products in your store.

Magento makes it easy to get your customer’s ideas and opinions with polls. This screencast demonstrates exactly how to create both static and rotating polls using Magneto’s Content Management System.

While browsing your store, customers have the ability to easily compare products across your catalog using Magento’s Compare Box. This screencast takes you inside the comparison process and demonstrates how to configure your product attributes to be comparable.